ZALIS GLOSSARY: mission-statement
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A mission statement defines the core purpose of the organization - why it exists. The mission examines the "raison d'etre" for the organization beyond simply increasing shareholder wealth, and reflects employees' motivations for engaging in the company's work. Effective missions are inspiring, long-term in nature, and easily understood and communicated.